Posts Tagged ‘Company News’
DG Acquires Peer39 to Expand Online Data Offering; Names CEO Ellenthal as EVP of DG’s Global Sales and Operations
Provides Preliminary First Quarter 2012 Revenue Outlook Slightly Exceeding Expectations
DALLAS, TX–(Marketwire – Apr 23, 2012) – DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, today announced a definitive agreement to acquire privately held Peer39 Inc., a provider of webpage level data for approximately $15.5 million in cash and stock. By integrating Peer39 into DG’s online division MediaMind, the company is now positioned to be at the forefront of the large and fast growing real time bidding (RTB) market.
Read the rest of the press release here.
It was a big day for talk about the outstanding results reported by DedicatedMedia and their use of Peer39 data. In several cases, the use of Peer39 data has helped Dedicated Media’s advertiser partners double their campaign CTR goals, while heavily outperforming impressions purchased utilizing different data sets. In a recent campaign for a major automotive manufacturer, the combination of Dedicated Media’s SMARTstack Technology and Peer39 data drove a 500 percent increase in the client’s click through rate. In a separate campaign for a computer software company, Dedicated Media’s SMARTstack technology identified Peer39 contextual segments that were 7 times more efficient at driving client conversions. || Read more
Don’t miss Andy’s interview on the front page of The Makegood. Great insights on the importance of Peer39′s page level intelligence for every ad buy.
By Ben Naturman
As we all have begun to bundle up for the snowfall and early arrival of winter in the Northeast, we have all felt the Holiday season arriving. With the recent passing of Halloween and the impending arrival of Thanksgiving, online media has had a momentous jump in Holiday and seasonal content. || Read more
Peer39 announced this week that is making its semantic targeting solution available in a number of European languages. Here Andy Ellenthal, CEO, Peer39, discusses the multi-lingual offerings now available in Europe, and how it will help European display buyers.
Can you give an overview of the new multi-lingual offering from Peer39? What languages does your solution now cover?
Peer39 is known for surfacing its page level information in 3 channels: category, safety and quality. Because this data is so foundational to RTB, when we built our solution we made a deliberate effort to bake in the scale required to support multi-languages. Today we are processing over 10 billion impressions daily. We fully expect that number to increase substantially with our expansion into the EU. || Read more
Peer39 Expands Global Reach for Brands and DSPs by Providing Page-Level Intelligence in Seven Different Languages
Now Analyzing Ten Billion Page Requests Per Day, Peer39 Provides Advertisers with Visibility into Ad Environments on Global Scale
NEW YORK – September 20, 2011 — As real-time bidding (RTB) and demand for advertising in international markets grow, Peer39 announced today that it has expanded its offering significantly to provide page-level intelligence on Category, Safety, and Quality attributes across seven different languages. Peer39, the industry leader in semantic advertising solutions, now analyses more than ten billion page requests each day, many of them non-English pages. This has helped to enable demand side (DSP) and supply side (SSP) platform partners to scale globally so brands can reach audiences safely and effectively all over the world and better align their advertising with appropriate content environments anywhere across the Web. || Read more
Andy Ellenthal, CEO of Peer39, spoke today at ATS London. Given Europe’s current legal quagmire around third party cookie tracking, Ellenthal will add some badly needed insight into alternative forms of targeting – and will be taking part “Brand in The Automated Channel” discussion on the day. || Read more
Today’s marketer knows that the keys to increased conversion and awareness are understanding your target audience and creating a relevant and personalized experience for your prospects and customers.
The use of data online is becoming more and more commonplace as marketers and advertisers strive to verify consumer information and reach potential buyers. Consequently, accurate and attributable data has become that much more essential. || Read more