Archive for the ‘Thought Leadership’ Category
CreativeZone, MediaMind’s blog, just posted an interview with Andy Ellenthal. MediaMind parent company DG recently acquired Peer39. Ellenthal, former CEO of Peer39 and DG’s new executive vice president of sales and operations, spoke with CreativeZone about the natural synergy between Peer39 and MediaMind and how the ultimate scenario for marketers is to have a single platform login for all ad campaign management. Click here to read the full interview.
Check out our recent webinar hosted by Natalie Fairchild, Account Manager at Peer39. In this webinar Natalie will cover the following:
- How Peer39 fits into AppNexus
- Ad Stats: Ad Count & ATF Index
- Calculation Examples
- Live Demo
- Common Questions
- Success Cases
See the webinar below:
We’re often asked about the technology advantages of Peer39′s page level intelligence. What makes Peer39 different? How is Peer39′s approach different? How do you do it? Well, we can’t divulge our secrets, of course, but we can share insights from technologists from Peer39 Labs (the company’s R&D center). Check out all the videos here. Meanwhile, here’s a sneak preview!
Don’t miss Andy’s interview on the front page of The Makegood. Great insights on the importance of Peer39′s page level intelligence for every ad buy.
From the article:
The world’s a dangerous place. We’re bombarded by fear at every turn. Product warnings are everywhere. Look at the few I noticed today:
“Do not eat toner,” on a toner cartridge for a laser printer.
“For external use only!” on a curling iron.
“Smoking Kills.” Duh. || Read more
Here’s our latest webinar about Ad Stats and audience targeting. If you’d like to get more info about upcoming webinars, please email us at firstname.lastname@example.org.
See today’s iMediaConnection for Andy’s latest thought leadership piece on the importance of ad location on number of ads per page. Is RTB failing media buyers? From the article:
Imagine selling ads in Times Square but the buyer doesn’t know whether an ad will appear up in lights or plastered on a building site — oh, and you can’t determine if it’s actually Times Square, either. That’s RTB… || Read more
Alex White, Peer39′s VP Product and Account Management, was just published on today’s iMedia Connection on 3 basic rules for marketing with data. In this blog, Alex discusses (spoiler alert) how standard methodology, consumer privacy, and page environment must be top of mind for any successful ad campaign.
Check out Andy Ellenthal’s latest on MediaPost. Key takeaway: “There’s an old joke linguists like to tell: speak two languages, you’re bilingual; speak one, you’re American. In the near future, ad tech won’t have the luxury of speaking one language only.”