Archive for the ‘Industry Trends’ Category
It’s Wimbledon season which means there is a whole bunch of tennis content being served up online.
Last year there was a clear spike in tennis category impressions thanks to England’s famous tennis championship.
Below is a trend graph from last year, which shows the Tennis category increased by 166%.
We’re sure history will repeat itself – and if it does, based on current impression levels, we expect to see between 4.3 million and 8 million impressions during this year’s tournament.
If you have any advertisers that may align well with Tennis now is the best time to take advantage of the increase in inventory.
CreativeZone, MediaMind’s blog, just posted an interview with Andy Ellenthal. MediaMind parent company DG recently acquired Peer39. Ellenthal, former CEO of Peer39 and DG’s new executive vice president of sales and operations, spoke with CreativeZone about the natural synergy between Peer39 and MediaMind and how the ultimate scenario for marketers is to have a single platform login for all ad campaign management. Click here to read the full interview.
By Itay Ovits
The BestBuy case
Of the $114 Million BestBuy spent on measurable media during 2010 4th quarter, a significant portion went to a national-TV campaign, starred by “Kenneth the Blue-Elf“, which started Nov 1st. Even though this campaign was considered as a success, this year, According to Advertising Age, BestBuy opted for a different approach, focusing on digital media for the first weeks of November, and starting TV ads only a day before Thanksgiving. “… online was a place (where) we could stand out” as BestBuy’s CMO, Barry Judge, put it. || Read more
From the article:
The world’s a dangerous place. We’re bombarded by fear at every turn. Product warnings are everywhere. Look at the few I noticed today:
“Do not eat toner,” on a toner cartridge for a laser printer.
“For external use only!” on a curling iron.
“Smoking Kills.” Duh. || Read more
Check out Andy Ellenthal’s latest on MediaPost. Key takeaway: “There’s an old joke linguists like to tell: speak two languages, you’re bilingual; speak one, you’re American. In the near future, ad tech won’t have the luxury of speaking one language only.”
There goes our CEO again. Remember how Andy recently sparked a debate on ad verification? If you missed it, see here and here. Now, Andy’s latest article on iMediaConnection, 5 Horrible Ad Placements That Could Have Been Avoided, triggered a response from Eric Bingham, president of uKnow. Eric takes on Andy in Don’t Abandon the Non-Behavioral Portion of Your Campaign. Let the games begin!
Oldie but a goodie. Check out this video from eXelate’s Data Night – classic!
Hat tip to Uriah Av-Ron!
Peer39 announced this week that is making its semantic targeting solution available in a number of European languages. Here Andy Ellenthal, CEO, Peer39, discusses the multi-lingual offerings now available in Europe, and how it will help European display buyers.
Can you give an overview of the new multi-lingual offering from Peer39? What languages does your solution now cover?
Peer39 is known for surfacing its page level information in 3 channels: category, safety and quality. Because this data is so foundational to RTB, when we built our solution we made a deliberate effort to bake in the scale required to support multi-languages. Today we are processing over 10 billion impressions daily. We fully expect that number to increase substantially with our expansion into the EU. || Read more
