Now we’re on Appnexus in Europe we’ve taken quite a liking to that other kind of football. That one with the round ball… Soccer, some even call it.
As well as watching on TV we were watching the impression levels online. We’ve noticed game days see a real spike in impressions – up to 32% higher than other days during the final stages of the tournament.
What made us really wonder though was why the final match didn’t “pop” like the semi-final games?
Was it that people were at the pub watching the game away from their computer? Maybe the bar was too full and they couldn’t reach down to get their phone out of their pocket? Or perhaps they couldn’t see the screen properly?
We’d be interested in hearing your theories!
Enhorabuena por la victoria España!
Yep.. we now understand Spanish and five other European languages.