DG Acquires Peer39 to Expand Online Data Offering; Names CEO Ellenthal as EVP of DG’s Global Sales and Operations
Provides Preliminary First Quarter 2012 Revenue Outlook Slightly Exceeding Expectations
DALLAS, TX–(Marketwire – Apr 23, 2012) – DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, today announced a definitive agreement to acquire privately held Peer39 Inc., a provider of webpage level data for approximately $15.5 million in cash and stock. By integrating Peer39 into DG’s online division MediaMind, the company is now positioned to be at the forefront of the large and fast growing real time bidding (RTB) market.
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