Provides Preliminary First Quarter 2012 Revenue Outlook Slightly Exceeding Expectations
DALLAS, TX–(Marketwire – Apr 23, 2012) – DG® (NASDAQ: DGIT), the world’s leading ad management and distribution platform, today announced a definitive agreement to acquire privately held Peer39 Inc., a provider of webpage level data for approximately $15.5 million in cash and stock. By integrating Peer39 into DG’s online division MediaMind, the company is now positioned to be at the forefront of the large and fast growing real time bidding (RTB) market.
Read the rest of the press release here.
Check out our recent webinar hosted by Natalie Fairchild, Account Manager at Peer39. In this webinar Natalie will cover the following:
- How Peer39 fits into AppNexus
- Ad Stats: Ad Count & ATF Index
- Calculation Examples
- Live Demo
- Common Questions
- Success Cases
See the webinar below:
Peer39 took Ad-Tech SF 2012 by storm! Ad-Tech conferences are well-known as the “Super Bowl” of our industry, drawing thousands of advertising technology professionals from all over the globe. Over the week of Ad-Tech, Peer39 sponsored three highly events.
First, once again this year Peer39 rented out Restaurant Lulu for our client meetings and base of operations. Next, Peer39 co-sponsored the Turn after-party (for those of you unfortunate enough to not have been there, our apologies…it was quite a party! see here for pics). Last but DEFINTELY not least, Peer39 sponsored the AppNexus Summit. This year’s summit was just fantastic, drawing one of the largest crowds of ad tech professionals we’ve seen.
For more pics please see here and here. Here’s to Ad-Tech 2012…looking forward to next year!
By Moriya Nissim
If you’re like a lot of us, your day doesn’t start until you’ve had your first cup of coffee. This post is dedicated to you.
We looked into the accuracy of one of the keyword categories we were asked to create recently: the Coffee category! This was an interesting case because it showcased exactly why semantic classification is not just necessary but truly superior to simple targeting to keywords. Whereas keywords have their strength in certain circumstances, such as pinpointing a specific brand name or person, they are often not a good solution for more general concepts used in every day conversation. || Read more
It was a big day for talk about the outstanding results reported by DedicatedMedia and their use of Peer39 data. In several cases, the use of Peer39 data has helped Dedicated Media’s advertiser partners double their campaign CTR goals, while heavily outperforming impressions purchased utilizing different data sets. In a recent campaign for a major automotive manufacturer, the combination of Dedicated Media’s SMARTstack Technology and Peer39 data drove a 500 percent increase in the client’s click through rate. In a separate campaign for a computer software company, Dedicated Media’s SMARTstack technology identified Peer39 contextual segments that were 7 times more efficient at driving client conversions. || Read more
It was the holiday of Tu B’shvat (the New Year for Trees) in Israel, and Team Peer39 celebrated in style. The R&D team spent the day in nature, planting, texting, picnicking, and taking pictures. Click here to see more of the action!
We’re often asked about the technology advantages of Peer39′s page level intelligence. What makes Peer39 different? How is Peer39′s approach different? How do you do it? Well, we can’t divulge our secrets, of course, but we can share insights from technologists from Peer39 Labs (the company’s R&D center). Check out all the videos here. Meanwhile, here’s a sneak preview!
Don’t miss Andy’s interview on the front page of The Makegood. Great insights on the importance of Peer39′s page level intelligence for every ad buy.
